Monday, February 18, 2008

pringles salt and vinegar chips are holding back on me and also on you

I figured it out about them. They have researchers, you know, and they have discovered how to create the full spectrum of salt and vinegar flavor, and how to get it off the chip and into you. But then after they discovered the full spectrum of salt and vinegar flavor, they made their chips so that they are missing a little part of it. Like 15%, somewhere in the middle. They must have done tests, and they must have found that if they took off any more it just wouldn't taste like a salt and vinegar flavored chip, but if they took off any less then you could just eat a few salt and vinegar chips and be satisfied. But as it is that missing 15% makes you keep eating the pringles salt and vinegar chips, searching for that missing little bit of salt and vinegar bandwidth in the spectrum of salt and vinegar flavor. For real.

(I think how they do flavor is like how they compress and maximize pop songs so every single frequency is always maxed out. That is how macaroni and cheese is always available in new, now cheesier flavors. That is why Mr. Pibb was able to change into Pibb Xtra (as hinted at by changing "extra" to "xtra").

Did you know...
-In England they refer to the spectrum of salt and vinegar flavor as the spectrum of salt and vinegar flavour??
-Mr. Pibb has a Ph.D., but Dr. Pepper only has an M.A.? (plus it is in comparative literature)?
-Vinegar already has some salt in it?

2 comments:

Anonymous said...

just look at the mustache on the pringle guy-- sinister, very sinister. he's out to get us all, chip by chip.

Matthew Frederick said...

Effin' pringles. I ate an entire canister of the salt and vinegar variety just the other day. I was left dissatisfied, confused, and wishing for a big bag of Herr's.